Managing global customers an integrated approach
Highlighting the rewards of taking a step beyond global account management to create a Global Customer Management approach integrating all aspects of the relationship between supplier and customer, this book guides international companies in using their relationships with global customers to their f...
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| Format: | eBook |
| Language: | English |
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Oxford
Oxford University Press
2007, 2007
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| Collection: | Oxford University Press - Collection details see MPG.ReNa |
| Summary: | Highlighting the rewards of taking a step beyond global account management to create a Global Customer Management approach integrating all aspects of the relationship between supplier and customer, this book guides international companies in using their relationships with global customers to their full potential |
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| Physical Description: | xiii, 272 p. |
| ISBN: | 9780191696374 |