Managing global customers : an integrated approach

by Yip, George S.
Published 2007

Engaging with startups in emerging markets

by Prashantham, Shameen, Yip, George S.
Published 2016

China's Next Strategic Advantage

by Yip, George, McKern, Bruce
Published 2016

Understanding China's next wave of innovation : three types of emerging innovators in China are making it increasingly difficult for Western multinationals to compete

by Greeven, Mark J., Yip, George S., Wei, Wei
Published 2019