Social and Marketing Aspects of Relationship Shaping on the Cross-Border Market for Cultural Services The Context of the Polish-Czech Borderland
Mendel University in Brno (The Czech Republic) ``The book guides the reader through the interdisciplinarity and complexity of shaping long-term relationships of cultural operators with Polish and Czech recipients of the cultural offer in the Polish-Czech cross-border market. Understanding such relat...
| Main Author: | |
|---|---|
| Format: | eBook |
| Language: | English |
| Published: |
Berlin
Logos Verlag Berlin
2024
|
| Subjects: | |
| Online Access: | |
| Collection: | Directory of Open Access Books - Collection details see MPG.ReNa |
| Summary: | Mendel University in Brno (The Czech Republic) ``The book guides the reader through the interdisciplinarity and complexity of shaping long-term relationships of cultural operators with Polish and Czech recipients of the cultural offer in the Polish-Czech cross-border market. Understanding such relationships is critical for achieving great performance in the whole cross-border market of cultural services, and the book offers the readers well-structured and useful knowledge in this regard. This book is a must-read for all cultural managers and policymakers.'' Professor Mateusz Lewandowski -- Jagiellonian University in Kraków (Poland) Moreover, these territories have been crisscrossed by dozens of national, administrative, and cultural boundaries. This book, which deals primarily with cultural aspects of the Polish-Czech borderland naturally, reflects these facts. Moreover, it investigates the cross-border market for cultural services that represents a modern but not adequately researched theme. There is no doubt about the theoretical and practical importance of this book, which will definitely attract many readers.'' Professor Jan Sucháček -- The book is primarily addressed to cultural managers, employees of cultural institutions, cultural animators, impresarios, and independent artists who independently disseminate their work, especially in the Polish-Czech cross-border market for cultural services. Potential audiences also include students, doctoral students, and academics working in the management of cultural institutions, cross-border cooperation, or international relations. The work may also be of use to city and regional leaders in the Polish-Czech borderland, for whom cooperation 'across borders' in the field of culture represents a potential opportunity for the development of the cultural offer, urban or regional infrastructure, and better promotion of the cross-border area. ``Central European territories have been historically exposed to innumerable social, economic, political, and cultural influences. |
|---|---|
| Item Description: | Creative Commons (cc), https://creativecommons.org/licenses/by-nc-nd/4.0/ |
| Physical Description: | 1 electronic resource (175 p.) |
| ISBN: | 5776 9783832557768 |