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Why it's good for business when customers share your values

Sharing deep values with customers is a competitive advantage and a powerful creator of business value that leaders too often fail to recognize. Companies that do are likely to find that shared values can enhance customer acquisition and life cycles and experience all of the benefits that brings

Bibliographic Details
Main Author: Aronson, Daniel
Format: eBook
Language:English
Published: [Cambridge, Massachusetts] MIT Sloan Management Review 2024
Edition:[First edition]
Subjects:
Leadership / Aspect Moral
Morale Des Affaires
Values / Http://id.loc.gov/authorities/subjects/sh85141939
Consommateurs / Attitudes
Business Ethics / Http://id.loc.gov/authorities/subjects/sh85018297
Leadership / Moral And Ethical Aspects
Consumers / Attitudes / Http://id.loc.gov/authorities/subjects/sh85031492
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
Description
Summary:Sharing deep values with customers is a competitive advantage and a powerful creator of business value that leaders too often fail to recognize. Companies that do are likely to find that shared values can enhance customer acquisition and life cycles and experience all of the benefits that brings
Item Description:Reprint #65332
Physical Description:7 pages

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