Handbook of research on innovation in tourism industries
The tourism sector – already one of the fastest growing industries in the world – is currently undergoing extensive change thanks to strong market growth and a transition to more experience-based products. The capacity for firms to innovate and adapt to market developments is crucial to their succes...
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| Other Authors: | , |
| Format: | eBook |
| Language: | English |
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Cheltenham, U.K
Edward Elgar Publishing
2014
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| Series: | Elgar original reference
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| Collection: | Edward Elgar eBook Archive - Collection details see MPG.ReNa |
| Summary: | The tourism sector – already one of the fastest growing industries in the world – is currently undergoing extensive change thanks to strong market growth and a transition to more experience-based products. The capacity for firms to innovate and adapt to market developments is crucial to their success, but research-based knowledge on innovation strategies in tourism remains scarce. This pioneering Handbook offers timely, original research on innovation within the tourism industry from a number of interdisciplinary and global perspectives. |
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| Physical Description: | x, 366 pages |
| ISBN: | 9781782548409 9781782548416 |