Management and International Review Can Multinationals Bridge the Gap Between Global and Local?

Multinational corporations (MNCs) are frequently pictured as being at the vanguard of global integration.They face strong incentives to maximize economies of scale in research and development, purchaising, production and marketing, and encounter low barriers in the dissemination of technologies and...

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Bibliographic Details
Other Authors: Noorderhaven, Niels G. (Editor)
Format: eBook
Language:English
Published: Wiesbaden Gabler Verlag 2003, 2003
Edition:1st ed. 2003
Series:mir Special Issue
Subjects:
Online Access:
Collection: Springer Book Archives -2004 - Collection details see MPG.ReNa
Description
Summary:Multinational corporations (MNCs) are frequently pictured as being at the vanguard of global integration.They face strong incentives to maximize economies of scale in research and development, purchaising, production and marketing, and encounter low barriers in the dissemination of technologies and best practices. This special issue brings together various papers that focus on different aspects of the tension between global and local within MNCs
Physical Description:114 p online resource
ISBN:9783322909954