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The Platformisation of Consumer Culture A Digital Methods Guide

This book offers a unique methodological guide for social and marketing scholars interested in understanding and using digital methods to explore the processes of platformisation of consumer culture unfolding on digital media. The book introduces the reader to key digital methods concepts, strategie...

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Bibliographic Details
Main Author: Caliandro, Alessandro
Other Authors: Gandini, Alessandro, Bainotti, Lucia, Anselmi, Guido
Format: eBook
Language:English
Published: Amsterdam Amsterdam University Press 2024
Series:Digital Studies
Subjects:
Digital Or Internet Economics
Information Technology Industries
Internet: General Works
Digital Methods, Digital Platforms, Platformisation, Consumer Culture, Marketing, Social Media
Media Studies: Internet, Digital Media And Society
Internet Guides And Online Services
Online Access:
Collection: OAPEN - Collection details see MPG.ReNa
Description
Summary:This book offers a unique methodological guide for social and marketing scholars interested in understanding and using digital methods to explore the processes of platformisation of consumer culture unfolding on digital media. The book introduces the reader to key digital methods concepts, strategies, and techniques through a set of ad hoc case studies focused on the most prominent digital platforms (such as Facebook, Spotify, or TripAdvisor) as well as emerging trends in digital consumer culture (such as, the consumption of nostalgia, the radicalisation of taste, or ephemeral consumption).
Item Description:Creative Commons (cc), https://creativecommons.org/licenses/by-nc-nd/4.0/
Physical Description:282 p.
ISBN:9789463729567

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