A five-step guide to improving your employer brand burnish your brand to meet the challenge of talent acquisition by taking some cues from consumer branding
Employer branding doesn’t get the same attention as consumer branding, but it’s a critical way to attract talent to your organization. By following five steps —identifying the talent you need, tuning in to talent perceptions and preferences, defining your employer proposition, communicating your bra...
| Main Authors: | , |
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| Format: | eBook |
| Language: | English |
| Published: |
[Cambridge, Massachusetts]
MIT Sloan Management Review
2024
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| Edition: | [First edition] |
| Subjects: | |
| Online Access: | |
| Collection: | O'Reilly - Collection details see MPG.ReNa |
| Summary: | Employer branding doesn’t get the same attention as consumer branding, but it’s a critical way to attract talent to your organization. By following five steps —identifying the talent you need, tuning in to talent perceptions and preferences, defining your employer proposition, communicating your brand, and keeping your promises — you can enhance your employer brand and meet the challenge of talent acquisition |
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| Item Description: | Reprint 65405 |
| Physical Description: | 8 pages |