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Predictive technology in social media

Can the likes we give on Instagram and Facebook predict a purchase or foresee who will win the election? Yes, they can! Large digital platforms can target ads to hyper-segmented to influence audiences. It is the moment to think deeply about these technologies. As citizens, we must reflect on our dig...

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Bibliographic Details
Main Authors: Fernández Rovira, Cristina, Giraldo Luque, Santiago (Author)
Format: eBook
Language:English
Published: Boca Raton CRC Press 2022
Edition:First edition
Subjects:
Confidentialité Des Données
Social Media / Influence / Http://id.loc.gov/authorities/subjects/sh2019005163
Technologie / Aspect Sociologique
Data Privacy / Http://id.loc.gov/authorities/subjects/sh2021005721
Technology / Sociological Aspects / Http://id.loc.gov/authorities/subjects/sh89004351
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
Description
Summary:Can the likes we give on Instagram and Facebook predict a purchase or foresee who will win the election? Yes, they can! Large digital platforms can target ads to hyper-segmented to influence audiences. It is the moment to think deeply about these technologies. As citizens, we must reflect on our digital future
Physical Description:210 pages illustrations
ISBN:9781000626155

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