Handbook of macroeconomics Volume 1
2.2 Cast of Characters2.3 Equilibrium Analysis of Single-Homing Viewers/Readers/Listeners/Surfers; 2.4 Multi-Homing Viewers/Readers; 2.5 Equilibrium Genre Choices; 2.6 Further Directions; Acknowledgments; Chapter 3: Empirical Modeling for Economics of the Media: Consumer and Advertiser Demand, Firm...
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| Other Authors: | , |
| Format: | eBook |
| Language: | English |
| Published: |
Amsterdam
North Holland, an imprint of Elsevier
2016, 2016
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| Edition: | First edition |
| Series: | Handbooks in Economics
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| Subjects: | |
| Online Access: | |
| Collection: | Elsevier Handbooks in Economics - Collection details see MPG.ReNa |
| Summary: | 2.2 Cast of Characters2.3 Equilibrium Analysis of Single-Homing Viewers/Readers/Listeners/Surfers; 2.4 Multi-Homing Viewers/Readers; 2.5 Equilibrium Genre Choices; 2.6 Further Directions; Acknowledgments; Chapter 3: Empirical Modeling for Economics of the Media: Consumer and Advertiser Demand, Firm Supply and Firm Entry Models for Media Markets; Abstract; 3.1 Introduction; 3.2 Audience Demand; 3.3 Advertiser Demand; 3.4 The Supply Side: Choice of Prices, Ad Quantity, and Other Continuous Characteristics; 3.5 The Supply Side: Positioning and Entry; 3.6 Future Challenges Chapter 4: Advertising in MarketsAbstract; 4.1 Introduction; 4.2 Search and Advertising; 4.3 Product Advertising; 4.4 Advertising as a Signal; 4.5 Advertising Technology; 4.6 Advertising that Might Not Inform; 4.7 Closing Comments; Acknowledgments; Chapter 5: Recent Developments in Mass Media: Digitization and Multitasking; Abstract; 5.1 Recent Trends in Mass Media Consumption; 5.2 Effects of Digitization; 5.3 Effects of Media Multitasking; 5.4 Discussion; Acknowledgments; Chapter 6: Merger Policy and Regulation in Media Industries; Abstract; 6.1 Introduction Title page; Table of Contents; Copyright; Introduction to the Series; Introduction; Contributors; Acknowledgment; Dedication; Volume 1A; Part I: Media Market Structure and Performance; Chapter 1: Preference Externalities in Media Markets; Abstract; 1.1 Introduction; 1.2 Fixed Costs and Heterogeneous Preferences; 1.3 Theory; 1.4 Empirical Results: Facts Relevant to Predictions from Theory; 1.5 Technological Change, Fixed Costs, and Preference Externalities; Acknowledgments; Chapter 2: The Advertising-Financed Business Model in Two-Sided Media Markets; Abstract; 2.1 Introduction 6.2 Price and Quantity Effects of Mergers in Two-Sided Markets6.3 Mergers and Platforms' Choice of Genres; 6.4 Merger Control in Media Markets; 6.5 Concluding Remarks; Acknowledgments; Part II: Sectors; Chapter 7: The Economics of Television and Online Video Markets; Abstract; 7.1 Introduction; 7.2 The Television Industry; 7.3 A Simple Model of the Television Market; 7.4 Extensions to the Simple Model: "The Four Bs"; 7.5 Open Policy Issues in Television Markets; 7.6 Online Video Markets; 7.7 Conclusions; Acknowledgments; Chapter 8: Radio; Abstract; 8.1 Introduction 8.2 A Brief History of the Radio Industry in the United States8.3 Data; 8.4 The Effects of Industry Consolidation on Market Outcomes: Theoretical Considerations; 8.5 Empirical Evidence on the Effects of Ownership Consolidation in Radio; 8.6 Excess Entry; 8.7 Strategies for Retaining Listeners; 8.8 Non-commercial Radio and the Effects of Competition Between Non-commercial and Commercial Broadcasters; 8.9 Effects of Radio on the Music Industry, and Cultural and Political Outcomes; 8.10 Conclusions; Acknowledgments; Chapter 9: Newspapers and Magazines; Abstract; 9.1 Introduction |
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| Item Description: | 9.2 An Overview of the Print Media Industry. - "9780444627216 (Vol. 1A), 9780444636850 (Vol. 1B)"--T.p. verso. - Includes bibliographical references at the end of the chapters and index |
| Physical Description: | 796 p |