Unlock the power of purpose a new framework helps companies derive business value from a clear, consistent corporate purpose that drives collaboration innovation, and growth
To benefit from corporate purpose, leaders need a deliberate, sustained approach to implementing it. The Purpose Strength Framework provides a set of three processes for doing so: purpose knowledge (ensuring that employees understand the purpose and its connection to business strategy), purpose inte...
| Main Authors: | , , , |
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| Format: | eBook |
| Language: | English |
| Published: |
[Cambridge, Massachusetts]
MIT Sloan Management Review
2022
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| Edition: | [First edition] |
| Subjects: | |
| Online Access: | |
| Collection: | O'Reilly - Collection details see MPG.ReNa |
| Summary: | To benefit from corporate purpose, leaders need a deliberate, sustained approach to implementing it. The Purpose Strength Framework provides a set of three processes for doing so: purpose knowledge (ensuring that employees understand the purpose and its connection to business strategy), purpose internalization (connecting the purpose with employees' values), and purpose contribution (measuring how the company has fulfilled its purpose and identifying how it can continue to do so) |
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| Item Description: | Reprint #63427, Summer 2022 issue, vol. 63, no. 4 |
| Physical Description: | 7 pages illustrations |