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Toolbox Digital Business Leadership, Business Models, Technologies and Change

This book provides important guidelines for the digital transformation process and shows how established companies in particular can use digitization for their strategic further development. It highlights developments in IT and data management, supported by AI, and analyzes how marketing, sales, HR,...

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Bibliographic Details
Main Author: Kreutzer, Ralf T.
Format: eBook
Language:English
Published: Wiesbaden Springer Fachmedien Wiesbaden 2022, 2022
Edition:1st ed. 2022
Series:Management for Professionals
Subjects:
Leadership
Electronic Commerce
Industrial Organization
Strategic Planning
Technological Innovations
Innovation And Technology Management
It In Business
Business Strategy And Leadership
E-commerce And E-business
Organization
Business Information Services
Online Access:
Collection: Springer eBooks 2005- - Collection details see MPG.ReNa
Description
Summary:This book provides important guidelines for the digital transformation process and shows how established companies in particular can use digitization for their strategic further development. It highlights developments in IT and data management, supported by AI, and analyzes how marketing, sales, HR, the corporate organization and controlling must be transformed in the digital age in order to take advantage of these new opportunities as early and comprehensively as possible. The tools offered in this book will support companies in actively shaping the change
Physical Description:XXI, 561 p. 173 illus., 168 illus. in color online resource
ISBN:9783658370176

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