Sherman's Supply Chain Challenge Stopping the Retailer from Overcharging for Soda
This new case study challenges students to identify the optimal pricing strategy to maximize profitability for both a soda manufacturer and its exclusive distributor: a price strategy that will resolve excess capacity and inventory problems caused by higher-than-necessary retail prices. Crystallizin...
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| Format: | eBook |
| Language: | English |
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PH Professional Business
2013
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| Edition: | 1st edition |
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| Collection: | O'Reilly - Collection details see MPG.ReNa |
| Summary: | This new case study challenges students to identify the optimal pricing strategy to maximize profitability for both a soda manufacturer and its exclusive distributor: a price strategy that will resolve excess capacity and inventory problems caused by higher-than-necessary retail prices. Crystallizing realistic pricing challenges faced by companies in many industries and markets, this case study offers exceptional value to both students and practitioners. Author: Chuck Munson, Washington State University |
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| Item Description: | Made available through: Safari, an O'Reilly Media Company |
| Physical Description: | 5 pages |