Introduction to the music industry an entrepreneurial approach
Introduction to the Music Industry: An Entrepreneurial Approach, Second Edition is an introductory textbook that offers a fresh perspective in one of the fastest-changing businesses in the world today. It engages students with creative problem-solving activities, collaborative projects and case stud...
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| Format: | eBook |
| Language: | English |
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New York, NY
Routledge
2017
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| Edition: | Second edition |
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| Collection: | O'Reilly - Collection details see MPG.ReNa |
| Summary: | Introduction to the Music Industry: An Entrepreneurial Approach, Second Edition is an introductory textbook that offers a fresh perspective in one of the fastest-changing businesses in the world today. It engages students with creative problem-solving activities, collaborative projects and case studies as they explore the inner workings of the music business, while encouraging them to think like entrepreneurs on a path toward their own successful careers in the industry. This new edition includes a revised chapter organization, with chapters streamlined to focus on topics most important to music business students, while also maintaining its user-friendly chapter approach. Supported by an updated companion website, this book equips music business students and performance majors with the knowledge and tools to adopt and integrate entrepreneurial thinking successfully into practice and shape the future of the industry |
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| Physical Description: | 1 online resource |
| ISBN: | 1138924814 9781138924802 9781317408291 9781138924819 9781317408284 1138924806 1317408292 1317408284 |