Apply Natural Language Processing in Segmenting Online Audience
Presented by Jasmine Ngo, Mgr, Analytics & Marketing Science at Deutsch Sometimes, conversations on social media don't reflect the mass' sentiments accurately (think about people who rarely use Twitter or have a public profile on Facebook). That's when local news come into play -...
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| Format: | eBook |
| Language: | English |
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[Erscheinungsort nicht ermittelbar], Boston, MA
Data Science Salon, Safari
2019
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| Edition: | 1st edition |
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| Online Access: | |
| Collection: | O'Reilly - Collection details see MPG.ReNa |
| Summary: | Presented by Jasmine Ngo, Mgr, Analytics & Marketing Science at Deutsch Sometimes, conversations on social media don't reflect the mass' sentiments accurately (think about people who rarely use Twitter or have a public profile on Facebook). That's when local news come into play - local articles can sometimes reflect sentiments on certain topics by specific areas. By scraping thousands of articles online and using NLP / other methodologies to analyze them, we can get interesting insights on different topic. This talk introduces a tool to do that |
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| Item Description: | Online resource; Title from title screen (viewed September 10, 2019) |
| Physical Description: | 1 video file, circa 13 min. |