Ad Planning & Operations Predictive Analytics for Resource Allocation
Presented by Leondra James, Mgr, Analytics & Operations at Saatchi & Saatchi Saatchi & Saatchi is global, full service advertising agency / creative communications network. Learn about the interesting questions they're asking and how they're leveraging data to answer them. Enta...
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| Format: | eBook |
| Language: | English |
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Data Science Salon
2019
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| Edition: | 1st edition |
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| Online Access: | |
| Collection: | O'Reilly - Collection details see MPG.ReNa |
| Summary: | Presented by Leondra James, Mgr, Analytics & Operations at Saatchi & Saatchi Saatchi & Saatchi is global, full service advertising agency / creative communications network. Learn about the interesting questions they're asking and how they're leveraging data to answer them. Entails broad overview of predicting advertising initiative resources and their respective allocations |
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| Item Description: | Mode of access: World Wide Web Made available through: Safari, an O'Reilly Media Company |
| Physical Description: | 1 video file, approximately 28 min. |