Reputation risk and globalisation exploring the idea of a self-regulating corporation
Recently, multinational corporations have begun to reinvent themselves as socially responsible actors, largely in response to anti-corporate activist pressure. The author argues that a concern with corporate reputation is leading to an ideational shift in corporate behaviour - in essence, it is disc...
| Main Author: | |
|---|---|
| Format: | eBook |
| Language: | English |
| Published: |
Cheltenham, UK
Edward Elgar Publishing Limited
2016, c. 2016
|
| Subjects: | |
| Online Access: | |
| Collection: | Edward Elgar eBook Archive - Collection details see MPG.ReNa |
Table of Contents:
- Includes bibliographical references and index
- corporate reputation as a driver of ideational change
- 3. Exploring the idea of a self-regulating corporation
- 4. Royal Dutch Shell's PR-led approach to self-regulation
- 5. The rise and fall and rise of the Toyota way
- 6. Interface Inc: a model of a self-regulating corporation?
- 7. Conclusion: beyond sustainability and long live the Australian night parrot