Business relating business managing organisational relations and networks
Business Relating Business argues that business performance depends on the way a firm is connected to other firms and organisations and not just its own skill and resources. The book synthesises thinking from marketing, management, economics and international business with evolutionary biology and c...
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| Format: | eBook |
| Language: | English |
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Cheltenham
Edward Elgar
c2008
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| Collection: | Edward Elgar eBook Archive - Collection details see MPG.ReNa |
| Summary: | Business Relating Business argues that business performance depends on the way a firm is connected to other firms and organisations and not just its own skill and resources. The book synthesises thinking from marketing, management, economics and international business with evolutionary biology and complexity theory, as well as integrating many years' research on interfirm relations and networks. It develops the management and policy implications of adopting relationship and network perspectives and sets out an agenda for future research ch. 1. The nature and role of relations and networks in business -- ch. 2. Why business relations and networks exist I : specialisation and the economics of insourcing and outsourcing -- ch. 3. Why business relations and networks exist II : value creation and innovation -- ch. 4. Business mating : establishing and developing business relations and networks -- ch. 5. Relationship attractors : typologies of business relations -- ch. 6. Business dancing : managing and being managed in business relations and networks -- ch. 7. Strategies for firms in business relations and networks : the extended enterprise and soft-assembled strategies -- ch. 8. Strategies for policy makers in business relations and networks : evolving evolvable relations and networks -- ch. 9. Reinventing the future of business relations and networks |
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| Physical Description: | vii, 295 p ill |
| ISBN: | 1845425391 9781848441538 9781845425395 9781849800228 |