Coopetition winning strategies for the 21st century
pt. 1. The emergence and relevance of coopetition strategy -- pt. 2. Coopetition strategy in multiple contexts -- pt. 3. Coopetition strategies at the aggregate level
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| Format: | eBook |
| Language: | English |
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Cheltenham, U.K
Edward Elgar
2010
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| Collection: | Edward Elgar eBook Archive - Collection details see MPG.ReNa |
| Summary: | pt. 1. The emergence and relevance of coopetition strategy -- pt. 2. Coopetition strategy in multiple contexts -- pt. 3. Coopetition strategies at the aggregate level As an original strategic management perspective, coopetition has hitherto been underexploited in analysing contemporary firm strategies and behaviours and, more generally, managerial practices and processes. This innovative book provides both theoretical insights and empirical evidence on coopetition |
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| Physical Description: | xi, 264 p ill |
| ISBN: | 9781848443211 9781849807241 |