Inside marketing practices, ideologies, devices
This publication offers a critical perspective on marketing and its growing influence on today's world from a pre-eminent group of scholars and practitioners
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| Format: | eBook |
| Language: | English |
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Oxford
Oxford University Press
2011, 2011
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| Collection: | Oxford University Press - Collection details see MPG.ReNa |
| Summary: | This publication offers a critical perspective on marketing and its growing influence on today's world from a pre-eminent group of scholars and practitioners |
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| Physical Description: | xi, 357 p. ill |
| ISBN: | 9780191724916 |