William (W. Kip) Viscusi (born 1949) is an American economist whose primary fields of research are the economics of risk and uncertainty, risk and environmental regulation, behavioral economics, and law and economics. Viscusi is the University Distinguished Professor of Law, Economics, and Management at Vanderbilt Law School where he and his wife, Joni Hersch, are the founders and co-directors of the Ph.D. Program in Law and Economics. Prior to his appointment at Vanderbilt, Viscusi was the first John F. Cogan, Jr. Professor of Law and Economics at Harvard Law School and Director of the Harvard Program on Empirical Legal Studies. Viscusi is the author of ''Pricing Lives: Guideposts for a Safer Society''.
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