2
by Varma, Sumati
Published 2019
Pearson India

3
by Jacob Thomas
Published 2015
Pearson India

4
by O'Brien, Robyn
Published 2024
John Wiley & Sons, Inc.

5
by Haude, Christian, Blohm, Ivo, Lagardère, Xavier
Published 2024
MIT Sloan Management Review