MPG.eBooks - Search Results

Cover Image

1

Consumer behavior in tourism and hospitality research

Published 2017

Emerald Publishing Limited

2

Business-to-business brand management : theory, research and executive case study exercises

by Glynn, Mark S.
Published 2009

JAI Press

Cover Image

3

Business-to-business marketing management : strategies, cases, and solutions

by Glynn, Mark S.
Published 2012

Emerald

Cover Image

4

Improving the marriage of modeling and theory for accurate forecasts of outcomes

Published 2018

Emerald Publishing Limited

Cover Image

5

Trade tales : decoding customers' stories

Published 2017

Emerald Publishing Limited

Cover Image

6

Interfirm networks : theory, strategy, and behavior

by Baxter, Roger
Published 2011

Emerald

Cover Image

7

Making tough decisions well and badly : framing, deciding, implementing, assessing

by Woodside, Arch G.
Published 2016

Emerald

Cover Image

8

Organizational culture, business-to-business relationships, and interfirm networks

by Woodside, Arch G.
Published 2010

Emerald

Cover Image

9

Sustaining competitive advantage via business intelligence, knowledge management, and system dynamics

by Quaddus, M. A.
Published 2015

Emerald

Cover Image

10

Case study research : core skill sets in using 15 genres

by Woodside, Arch G.
Published 2016

Emerald Group Publishing Limited

Cover Image

11

Tourism-marketing performance metrics and usefulness auditing of destination websites

by Woodside, Arch G.
Published 2010

Emerald

Cover Image

12

Sustaining competitive advantage via business intelligence, knowledge management, and system dynamics

by Quaddus, M. A.
Published 2015

Emerald

Cover Image

13

E-services adoption : processes by firms in developing nations

by Quaddus, M. A.
Published 2015

Emerald

Cover Image

14

Advances in culture, tourism and hospitality research, Vol. 2

by Woodside, Arch G.
Published 2008

Emerald

Cover Image

15

Bad to good : achieving high quality and impact in your research

Published 2016

Emerald Group Publishing Limited

Cover Image

16

Essays by distinguished marketing scholars of the Society for Marketing Advances

by Woodside, Arch G.
Published 2002

JAI

Cover Image

17

Field guide to case study research in tourism, hospitality and leisure

by Hyde, Kenneth F.
Published 2012

Emerald

Cover Image

18

Designing winning products

by Woodside, Arch G.
Published 2000

JAI

Cover Image

19

Tourism sensemaking : strategies to give meaning to experience

by Woodside, Arch G.
Published 2011

Emerald

Cover Image

20

Storytelling-case archetype decoding and assignment manual (SCADAM)

by Woodside, Arch G.
Published 2016

Emerald

1
2