MPG.eBooks - Search Results

Cover Image

1

Advertising in new formats and media : current research and implications for marketers

Published 2016

Emerald Group Publishing Limited

Cover Image

2

Case study research : core skill sets in using 15 genres

by Woodside, Arch G.
Published 2016

Emerald Group Publishing Limited

Cover Image

3

Institutional investors' power to change corporate behaviour : international perspectives

by Young, Suzanne
Published 2013

Emerald

Cover Image

4

by Whatmough, Danny
Published 2018

Emerald Publishing Limited

Cover Image

5

Public relations and the power of creativity : strategic opportunities, innovation and critical challenges

Published 2018

Emerald Publishing Limited

Cover Image

6

Customer experience innovation : how to get a lasting market edge

by Dew, Robert, Allen, Cyrus
Published 2018

Emerald Publishing Limited

Cover Image

7

Developing insights on branding in the B2B context : case studies from business practice

Published 2018

Emerald Publishing Limited

Cover Image

8

Emotional appeals in advertising banking services

Published 2018

Emerald Publishing Limited

Cover Image

9

The AGM in Europe : theory and practice of shareholder behaviour

by Lafarre, Anne
Published 2017

Emerald Publishing Limited

Cover Image

10

Advertising and differentiated products

by Heene, Aimé
Published 2001

Emerald

Cover Image

11

Our future in public relations : a cautionary tale in three parts

by Kerrigan, Ken
Published 2020

Emerald Publishing Limited

Cover Image

12

Big ideas in public relations research and practice

Published 2019

Emerald Publishing Limited

Cover Image

13

Reputation management : the future of corporate communications and public relations

by Langham, Tony
Published 2018

Emerald Publishing Limited

Cover Image

14

New directions in international advertising research

by Taylor, Charles R.
Published 2002

JAI