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dewey-ones:"659 - Advertising & public relations"
product_txtF_mv:"Emerald Business, Management and Economics eBook Collection Archive"
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1
Our future in public relations : a cautionary tale in three parts
by
Kerrigan, Ken
Published 2020
Emerald Publishing Limited
Call Number:
HD59
Read Now
2
Advertising in new formats and media : current research and implications for marketers
Published 2016
Emerald Group Publishing Limited
Call Number:
HF5826
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3
Case study research : core skill sets in using 15 genres
by
Woodside, Arch G.
Published 2016
Emerald Group Publishing Limited
Call Number:
Q180.55.M4
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4
Emotional appeals in advertising banking services
Published 2018
Emerald Publishing Limited
Call Number:
HF6161.B2
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5
The AGM in Europe : theory and practice of shareholder behaviour
by
Lafarre, Anne
Published 2017
Emerald Publishing Limited
Call Number:
HD2744
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6
New directions in international advertising research
by
Taylor, Charles R.
Published 2002
JAI
Call Number:
HF5823
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7
Digital PR
by
Whatmough, Danny
Published 2018
Emerald Publishing Limited
Call Number:
HD59
Read Now
8
Customer experience innovation : how to get a lasting market edge
by
Dew, Robert
,
Allen, Cyrus
Published 2018
Emerald Publishing Limited
Call Number:
HF5415.335
Read Now
9
Developing insights on branding in the B2B context : case studies from business practice
Published 2018
Emerald Publishing Limited
Call Number:
HF5415.1255
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10
Big ideas in public relations research and practice
Published 2019
Emerald Publishing Limited
Call Number:
HD59
Read Now
11
Institutional investors' power to change corporate behaviour : international perspectives
by
Young, Suzanne
Published 2013
Emerald
Call Number:
HD2744
Read Now
12
Reputation management : the future of corporate communications and public relations
by
Langham, Tony
Published 2018
Emerald Publishing Limited
Call Number:
HD59
Read Now
13
Public relations and the power of creativity : strategic opportunities, innovation and critical challenges
Published 2018
Emerald Publishing Limited
Call Number:
HM1221
Read Now
14
Advertising and differentiated products
by
Heene, Aimé
Published 2001
Emerald
Call Number:
HF5823
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Collection: Emerald Business, Management and Economics eBook Collection Archive
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659 - Advertising & public relations
Language
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14
Collection
Emerald Business, Management and Economics eBook Collection Archive
Author
Romenti, Stefania
2
Allen, Cyrus
1
Baye, Michael R.
1
Crookes, Adrian
1
Dew, Robert
1
Frandsen, Finn
1
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Gates, Stephen
1
Heene, Aimé
1
Ihlen, Øyvind
1
Ivanova-Gongne, Maria
1
Johansen, Winni
1
Kerrigan, Ken
1
Koporcic, Nikolina
1
Lafarre, Anne
1
Langham, Tony
1
Martens, Rudy
1
Mogaji, Emmanuel
1
Nyström, Anna-Greta
1
Pelsmacker, Patrick de
1
Roberts-Bowman, Sarah
1
Sanchez, Ron
1
Taylor, Charles R.
1
Tench, Ralph
1
Törnroos, Jan-Åke
1
Whatmough, Danny
1
Woodside, Arch G.
1
Young, Suzanne
1
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