MPG.eBooks - Search Results

1

New brand leadership : managing at the intersection of globalization, localization, and personalization

by Light, Larry, Kiddon, Joan
Published 2015

Pearson Education

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2

Branding strategies for success

by Light, Larry
Published 2012

FT Press

3

Brand revitalization : creating a plan to win

by Light, Larry
Published 2010

Pearson Education Pub. as FTPress Delivers

4

Six rules for brand revitalization : learn how companies like McDonald's can re-energize their brands

by Light, Larry
Published 2009

Wharton School Pub.

5

Six rules for brand revitalization : learn the most common branding mistakes and how to avoid them

by Light, Larry, Kiddon, Joan
Published 2016

Pearson Education